Tiktok
has announced its partnership with Vodacom, South Africa’s leading mobile
communication company to host the prestigious 2023 Tiktok Top Creators Awards. According
to a statement released by Tiktok, these esteemed accolades not only honour the
achievements of creators but also provide a glimpse into the future of media and
entertainment in Africa.
“Through our collaboration, we aim to
shed light on the creative expression that fuels the industry’s growth across
Africa,” the statement said.
Now
in its second year, this eagerly anticipated award ceremony honours African talented
content creators for their talent and creativity. Throughout December 2023,
TikTok fans cast their votes for their favourite creators on the app, with
winners selected through a combination of public vote and evaluation by a
TikTok judging panel, resulting in one outstanding winner from each category.
Head of Content Operations for Sub-Saharan Africa, Bianca Sibiya, emphasises
the significance of acknowledging talent: “TikTok
champions creativity and connects people globally. Our platform empowers anyone
to become a creator and share their stories. These awards are designed to
inspire, guide, and empower the next generation of talent to take Africa to the
world.”
This
collaboration with Vodacom the statement noted represents a groundbreaking milestone for our team.
Without access to a reliable data network, content creators would face
significant hurdles in uploading their videos to our platform. Mathys Venter,
Managing Executive for Prepaid and Loyalty at Vodacom South Africa explains, “Our network enables content creators to
realise their creative visions, from capturing and editing footage to producing
engaging content. This partnership is also another example of how like-minded
brands collaborate to provide customers with technological solutions that
enhance their everyday lifestyle and entertainment.”
Set for February 9 at Vodaworld in Midrand, Johannesburg, our event serves as a
tribute to creators shaping the cultural and digital landscape of Sub-Saharan
Africa, setting new cultural trends and influencing social narratives.
