TikTok introduces new guidelines for monetizing live streams

Date: 2024-05-27
news-banner

TikTok, the popular social media platform, has announced new guidelines for creators looking to earn money through its live streaming feature, TikTok LIVE. The guidelines aim to promote positive, inclusive, and authentic communities and will be enforced through a combination of technology and human moderation.

Under the new guidelines, certain types of content, including inauthentic or low-quality content, will not be eligible for monetization. Creators who violate the guidelines will be notified and may face restrictions on their access to monetization features.

TikTok's Community Guidelines and Terms of Service will continue to set the standards for acceptable content on the platform, including TikTok LIVE. The company is also updating its approach to onboarding new LIVE creators, with a phased rollout of advanced LIVE monetization features to help new streamers learn the rules as they grow their audience.

"We believe these updates will empower our LIVE community's creativity while helping ensure our features promote the positive interactions they're intended for," said Waseem Sayegh, Head of TikTok LIVE, Middle East, Turkey, Africa, and Pakistan. "The vast majority of LIVE creators already follow our safety rules and Monetization Guidelines, and we'll continue to build resources, moderation processes, and tools that can help them foster safe, inclusive, and authentic LIVE communities."

TikTok has also launched a new LIVE Safety Center resource and updated its in-app LIVE Safety Education Center, where creators can view policy violations and educational content. With some of the industry's strictest live streaming requirements, creators must be at least 18 years old and meet additional criteria to go live.

These updates aim to promote a positive and inclusive environment for creators and viewers alike, while ensuring that TikTok LIVE remains a safe and authentic space for community building and creativity.

By:  Nana Appiah Acquaye

Leave Your Comments