Safaricom, the leading
telecommunications company in Kenya, has announced a KES 30 million sponsorship
deal with the National Olympic Committee-Kenya (NOC-K), making it the exclusive
Technology and Payments partner for Team Kenya at the upcoming Paris 2024
Olympics.
As part of the
sponsorship, Safaricom will provide Team Kenya with a range of benefits, including
travel insurance, airtime, data bundles, financial literacy workshops, and
casual wear. This commitment demonstrates Safaricom's dedication to empowering
athletes with the technological and financial tools they need to succeed both
on and off the track.
In addition to the
sponsorship, Safaricom has partnered with Visa to give four lucky customers and
their companions the chance to win an all-expense-paid trip to Paris to support
Team Kenya and experience the Olympics firsthand. The prize includes flights,
accommodation, food, drinks, and stadium tickets to various Olympics events.
To enter the draw,
customers simply need to make a transaction worth KES 1,500 or more via the
M-PESA GlobalPay Virtual Visa Card through the M-PESA App.
This sponsorship deal
highlights Safaricom's commitment to supporting Kenyan athletes and promoting
the development of sports in the country. With this partnership, Safaricom is
enabling Team Kenya to shine on the global stage and inspiring a new generation
of athletes to pursue their dreams.
By: Nana Appiah Acquaye
