Tigo Pesa to reward customers with cash prizes worth over 325m/- in a new promotion.

Dar es Salaam, Tanzania - Tigo Pesa, a fully-fledged financial service provider has today launched a new five weeks promotion dubbed Pesa Mwaa Mwii na Tigo Pesa which will see Tigo Pesa customers walk away with cash prizes worth 325/-.

The promotion, which builds on the success of Tigo Pesa 10 years anniversary promotion that was launched last year to encourage customers to adopt digital payment solutions in their day-to-day transactions. Tigo Pesa customers are eligible to enter the draw and win cash prizes through performing different transactions such as Lipa Kwa Simu, Bill Payments, Government Payments, On-net peer-to-peer transactions, and receiving money from another mobile network.

“Tigo Pesa over the years has contributed to the national financial inclusion agenda and through our innovative customer-centric products and services we have delivered robust financial services to more than 9 million customers.  We have seen a growth countrywide on dependency in mobile financial services and Pesa Mwaa Mwii na Tigo Pesa promotion builds on our purpose to foster digital payments across the country with a wide variety of digital solutions that empower users in an increasingly digital world”, said the Chief Officer for Mobile Financial Service (MFS), Angelica Pesha.

“This Pesa Mwaa Mwii na Tigo Pesa promotion is exclusively for Tigo Pesa customers, where we will have a total of 111 winners, 20 winners winning 2M every week for 5 weeks, 10 winners to get the grand prize of 10M at the end of promotion and 1 overall winner getting 25M. Customers are encouraged to perform as many transactions as possible from the services mentioned above to stand a chance to become millionaires.” Explained Pesha.

"Tigo Pesa has transformed the lives of millions of customers in Tanzania and with the increase in digital literacy and mobile phone penetration, we are transitioning to be a fully- financial services provider connecting customers in a digital financial world," remarked Pesha.

All a customer needs to do is to transact as many times as possible through the Tigo Pesa services (Lipa Kwa Simu, Bill Pay, Government Payments, On-net peer-to-peer, receiving from other mobile networks) available to stand a chance to win the cash prizes.