Mastercard and KaiOS partner to empower small businesses in emerging markets

Date: 2024-09-27
news-banner

Mastercard and KaiOS have announced a groundbreaking partnership to simplify digital payments for millions of small and medium-sized enterprises (SMEs) in emerging markets. This collaboration will integrate Mastercard's payment technology into KaiOS's affordable smart-feature phones, driving acceptance and supporting the growth of the digital economy.

SMEs in developing markets face significant challenges in adopting digital payments due to expensive traditional payment acceptance terminals and technical implementation hurdles. This partnership aims to bridge this gap by providing affordable payment acceptance devices and stimulating inclusive growth.

The partnership will enable SMEs to accept digital payments using KaiOS devices, with a simple enrollment process using their phones. Merchants will have access to digital payment options, including Mastercard QR Pay by Link and Tap & Go contactless payments, enhancing security and convenience for both merchants and consumers.

The initial rollout will commence in Cote d'Ivoire and Nigeria, with plans to expand to other emerging markets.

Jorn Lambert, Chief Product Officer at Mastercard, emphasized, "Acceptance fuels a successful digital economy... Our goal is to make it easy for merchants to accept digital payments."

Sebastien Codeville, CEO of KaiOS Technologies, added, "By bringing Mastercard's secure payment technology to affordable internet phones running KaiOS, we're unlocking new opportunities for small businesses and entrepreneurs."

Mastercard and KaiOS will collaborate with partners like Touch and Pay Technologies (TAP) and Wizzit to extend access to in-market merchants.

Olamide Afolabi, CEO of TAP, praised the partnership, saying, "This partnership is a game-changer for our existing and new customers, particularly in emerging markets."

Dirk Bruynse, COO of Wizzit, noted, "This partnership will enable us to scale our switching capabilities and deliver innovative payment solutions."

The Mastercard-KaiOS partnership marks a significant step towards driving financial inclusion and empowering SMEs in emerging markets. By providing affordable and secure digital payment solutions, this collaboration will foster a more inclusive and connected global economy.

By:  Nana Appiah Acquaye

Leave Your Comments