Sierra Leone charts path for digital creator economy at TikTok monetization forum

Government leaders, TikTok executives, and content creators have united to explore monetization opportunities for Sierra Leone's digital talent during a panel discussion hosted by the Ministry of Communication, Technology and Innovation. The dialogue marked a significant step in positioning the West African nation as an active participant in the global digital economy rather than merely a consumer of platforms. 

Minister of Communication, Technology and Innovation, Hon. Salima Bah outlined Sierra Leone's three-pillar strategy for creator empowerment: "Policy, advocacy, and empowerment must work together to ensure our creators receive tangible benefits from the value they add to these platforms." Her vision calls for African content creators to transition from earning engagement metrics to securing financial returns from their digital labor. 

The discussion revealed stark realities about monetization barriers while identifying concrete pathways for improvement. TikTok's Head of Content Operations for Sub-Saharan Africa, Boniswa Sidwaba, confirmed that monetization features like live gifting and subscriptions are already accessible in Sierra Leone, though many creators struggle to meet eligibility thresholds. "We're committed to building careers, not just audiences," Sidwaba assured participants while emphasizing authentic, responsible content creation. 

Minister of Communication, Technology and Innovation, Hon. Salima Bah 

Hon. Chernor Bah, Minister of Information and Civic Education, reframed TikTok's societal role: "This platform has evolved into a digital public square where policy debates unfold and opinions form." His remarks highlighted the government's dual approach of implementing necessary regulations while actively enabling creator success in the digital marketplace. 

Juliet Sesay, President of the TikTokers Association of Sierra Leone, voiced creators' collective aspirations: "We don't seek handouts, but rather clear pathways to monetization that recognize our creative labor." Her appeal for structured support systems resonated across the forum, with participants agreeing on the need for financial literacy training and business skills development tailored for digital content entrepreneurs. 

The ministry-organized event signals Sierra Leone's proactive stance in shaping an inclusive digital economy that converts creative talent into sustainable livelihoods. As the country with one of Africa's youngest populations – 60% under age 25 – such initiatives directly address youth employment challenges through technology-enabled opportunities. 

By:  Nana Appiah Acquaye