By: Nana Appiah Acquaye
The
Secretary-General of the African Continental Free Trade Area (AfCFTA), Wamkele
Mene, attended the launch of two digital trade platforms, Biashara Link and
Deal House, on the margins of the 39th African Union Summit.
The
platforms, developed by Real Sources Africa, are designed to support structured
trade execution through diplomatic missions and enhance cross-border commercial
engagement across the continent.

The
launch took place during a high-level strategic reception hosted by the
Government of Kenya under the theme “Economic Diplomacy Delivered,” bringing
together policymakers, diplomats, and business stakeholders.
In
his keynote address, H.E Mene commended Kenya’s leadership in digital
innovation and underscored the significance of the AfCFTA Protocol on Digital
Trade in facilitating intra-African commerce.
He
noted that digital trade frameworks are critical to reducing barriers,
improving market access, and enabling greater participation by youth and small
and medium-sized enterprises (SMEs) in the single African market.

The
event highlighted the growing role of digital platforms in advancing Africa’s
trade integration agenda, particularly through the use of technology-enabled
solutions to streamline trade processes and strengthen economic diplomacy.