Airtel Uganda and Next Media partner to fight digital fraud with campaign launch

Airtel Uganda has partnered with Next Media and partners to launch the Beera Steady campaign, aimed at fighting digital fraud.

The campaign which is being spearheaded by Next Media and supported by regulators the Bank of Uganda and the Uganda Communications Commission is expected to offer a platform for all partners to address digital literacy and teach customers how they can protect their money from fraudsters.

Speaking at the launch of this campaign, the Chief Executive Officer of Next Media, Kin Kariisa in emphasizing the importance of the Beerasteady campaign said the campaign will not only protect the customers digitally but also ensure that the space is safe and secure in real-time for use.

At the same event, the Executive Director of the Uganda Communication Commission, Irene Kaggwa Sewankambo said ''When we use the media, they take the message and bring it down to the everyday person to help them understand.''
On his part the Executive Director of the Uganda Banker's Association, Wilbrod Owor gave his support to the campaign, saying it will help build trust and adoption. 'If we do not safeguard digital service, we will be left out," he noted.

On her part the Permanent Secretary at the Ministry of ICT and National Guidance, Amina Zawedde warned that digital fraud is done through social engineering & the public must be careful. 'The media houses have come together, and I still call upon others to join so that we speak to the public as one' she stated.