MTN Uganda joins industry stakeholders to prevent digital fraud and protect income of Ugandans

MTN Uganda has joined Next Media and associated media platforms in the Ugandan capital city Kampala to launch the “Berra-Steady – Be Better” campaign with the aim of increasing financial literacy, preventing digital fraud, and protecting the daily income of Ugandans.

According to a brief statement on its social media LinkedIn platform, MTN Uganda believes that with its extensive network and over 17 million active subscribers, the campaign is poised to reach a broad audience and empower citizens with the knowledge they need to safeguard their digital financial resources.

This campaign which is being spearheaded by Next Media and supported by regulators the Bank of Uganda and the Uganda Communications Commission is expected to offer a platform for all partners to address digital literacy and teach customers how they can protect their money from fraudsters.

Speaking at the launch of this campaign, the Chief Executive Officer of Next Media, Kin Kariisa in emphasizing the importance of the Beera Steady campaign said the campaign will not only protect the customers digitally but also ensure that the space is safe and secure in real-time for use.

During her remarks, the Executive Director of the Uganda Communication Commission, Irene Kaggwa Sewankambo said ''When we use the media, they take the message and bring it down to the everyday person to help them understand.''

On his part the Executive Director of the Uganda Banker's Association, Wilbrod Owor gave his support to the campaign, saying it will help build trust and adoption. 'If we do not safeguard digital service, we will be left out.

On her part the Permanent Secretary at the Ministry of ICT and National Guidance, Amina Zawedde warned that digital fraud is done through social engineering & the public must be careful. 'The media houses have come together, and I still call upon others to join so that we speak to the public as one' she stated.