SheKnows a global digital platform has officially
launched with a focus on supporting senior women
leaders globally to bring gender equity and drive
influence at the highest levels of business and decision-making.
The launch comes as organizations across
the world, especially in Africa, face increasing pressure to
strengthen governance, accelerate transformation, and navigate economic
uncertainty, while the need for more diverse and representative leadership has
never been greater.
SheKnows positions
itself beyond traditional “women empowerment” or
“mentorship” initiatives in line with its mission
to create real opportunities for women to move confidently
through pivotal moments in their careers. Anchored on offering
real-world experience
from global leaders who’ve walked the path, the
initiative is designed as a digital platform for intelligence, influence,
and decision-making, tailored for senior leaders operating in
complex, high-growth environments.
“Leadership today is not just about having a seat at the
table; it is about shaping the decisions that define industries and
economies,” said Amnah Ajmal, founder and CEO, SheKnows.
“SheKnows is built for women already in senior leadership roles but are at
a career defining moment like returning from maternity leave or too many years
in the same role. By connecting them with global leaders through private 1-1
sessions we enable them to move more confidently through
life’s most defining career transitions.”
The platform provides guided growth
pathways, supported by curated Growth Navigators and enhanced
by artificial intelligence (AI), enabling them to turn
uncertainty into clarity, hesitation into action, and potential into
progress.
Who are the Growth Navigators
They are global leaders in the highest circles of
influence who have walked the path, both women and men, who can
share real-life experience. This is SheKnows’ differentiator and what
makes it such a unique platform. Women who join the
program get access to leaders they might not have a chance to speak
with through networking.
They get their full attention and hands-on
problem-solving recommendations for situations they truly
understand. Another key factor to highlight is how the platform helps
removing geographical barriers as any woman can join the program from any
corner of the world connecting to growth navigators who can also sit in any
location. Besides the functionality, it also gives access to regions and
markets that are maybe less familiar which can open new doors for the
participant. Growth navigators are joining from South Africa, the UAE, Qatar,
Malaysia, the U.S., the UK, Poland, Hongkong, Singapore, Turkey, and more.
“Empowering women is the catalyst for global change. Each empowered
sister sends ripples that transform communities and illuminate our future. With
the launch of SheKnows, we celebrate the strength of women everywhere.
Remember, injustice against women is a threat to justice for all. Together, we
rise!” said Amadou Diallo, CEO of Aramex Group, who is a
Growth Navigator at SheKnows.
From representation to influence
While female participation in the workforce continues to grow
across MEA, progression into executive and board-level roles remains uneven.
This gap is increasingly critical as businesses face rising expectations around
transparency, accountability, and long-term value creation. SheKnows
aims to address this through its curated network of C suite leaders who will
support women to work on actionable outcomes.
Built for Africa’s evolving business landscape
Developed with a strong regional lens, SheKnows reflects
the realities of operating in markets such as Nigeria, Kenya, South Africa, and
more, where opportunity is high, but volatility, regulatory shifts, and
market complexity demand resilient leadership.
For instance, executives scaling businesses across African markets
must navigate changing regulations, currency fluctuations, and evolving
investor expectations. SheKnows is designed to provide real-time
intelligence and peer-level engagement to support such high-stakes
decisions.
Multiple Industries
The platform integrates perspectives across multiple industries
like hospitality, logistics, financial services, technology and more, aligning
with the rapid technological changes happening in every industry due to
accelerated adoption of AI.
Rollout and next steps
SheKnows will open its
platform for women across the world in 2026, with plans to continuously expand
its list of Growth Navigators.
