EthSwitch trains sales personnel to accelerate adoption of digital payment products

By:   Kanto Kai Okanta

EthSwitch has organised a four-day product adoption and onboarding programme for its sales personnel as part of efforts to strengthen market awareness and expand the use of interoperable digital payment solutions in Ethiopia.

The training, held from October 26 to 29, 2026, at the Grand Palace Hotel, brought together the company’s sales team to deepen their understanding of EthSwitch’s digital payment products, the value they deliver and the role sales teams play in reaching more customers and markets.

The programme focused on equipping participants with the product knowledge needed to support wider market engagement and accelerate the adoption of the company’s payment solutions.

Through the initiative, EthSwitch aims to build stronger market awareness, speed up product adoption and expand the use of interoperable digital payment solutions, contributing to Ethiopia’s digital financial transformation.