Hussam Baday appointed as new Interim Managing Director of Airtel Zambia

Date: 2023-09-16
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Airtel Networks Zambia Plc has announced the appointment of Hussam Buday as the company’s new Interim Managing Director.

In a statement issued and signed by the board chairperson of Airtel Zambia, Katebe Monica Musonda, it noted that prior to his new appointment, Mr. Baday was the Chief Commercial Officer in

Airtel Zambia since December 2021, and prior to that he worked as the Company's Marketing Director since July 2018.

According to the statement, Hussam Baday is a Master of Business Administration and BS holder in Electronics and Communications Engineering. He was the Chief Marketing Officer at Sudatel Telecom Group (STG) before joining the Airtel Group. STG is a leading telecom service provider serving customers in Sudan and West Africa.


He has a rich background in successful Commercial strategies, business development, and proper execution that turned around commercial performance. He also serves as an advisory board member at CMO- council Africa and holds a Professional Diploma in Marketing from The Chartered Institute of Marketing (UK) and an executive education in Leading with Results from INSEAD (France).

He takes over from Mr. Manu Sood who has since decided to pursue other personal interests outside Airtel. During his tenure as Managing Director, the Company launched the 5G technology, a state-of-the-art infrastructure that provides data speeds up to 10 times faster than 4G.  

It was also under his leadership that the Company enabled the first High-Definition voice calls in Zambia as well as introduced the eSIM, which is a digital SIM that grants customers access to the same functionality as a physical SIM.


By:
Nana Appiah Acquaye

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