By: Kanto
Kai Okanta
The Zambia Travel Expo
(ZATEX) 2026 has officially opened in Lusaka, bringing together tourism
stakeholders under the theme “Building Authentic and Sustainable Tourism
Through Partnerships.”
The opening ceremony was
presided over by the Vice President of the Republic of Zambia, Her Honour
Mutale Nalumango, who served as Guest of Honour.
The annual expo convenes
industry players, policymakers, and development partners to explore strategies
for strengthening Zambia’s tourism sector, with a focus on sustainability,
collaboration, and innovation in service delivery.
Zamtel is among the key
sponsors of this year’s event, providing high-speed internet connectivity to
ensure seamless communication for delegates and organizers throughout the expo.
According to the company,
its support for ZATEX 2026 reflects a broader commitment to leveraging digital
infrastructure to enhance tourism development, empower communities, and improve
service delivery across sectors.
The sponsorship aligns with
ongoing efforts to position Zambia as a competitive tourism destination by
integrating reliable telecommunications services into the visitor experience
and industry operations.
Organizers say this year’s
edition of ZATEX is expected to facilitate stronger partnerships between local
and international tourism stakeholders, while showcasing Zambia’s cultural
heritage, natural attractions, and investment opportunities in the sector.
Zamtel reiterated its
commitment to supporting national development priorities through
technology-driven solutions that contribute to economic growth and improved
connectivity.
