New GSMA report shows tax reform boosts smartphone adoption and digital inclusion in South Africa

Date: 2026-07-02
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By:   Nana Appiah Acquaye

A new report by the Global System for Mobile Communications Association (GSMA) has highlighted the significant impact of tax reform on accelerating smartphone adoption and expanding digital inclusion in South Africa.

The report, titled Accelerating Smartphone Adoption through Tax Reform: Evidence from South Africa, examines the effects of removing the luxury tax on entry-level smartphones priced below R2,500. It finds that approximately 1.1 million additional smartphones were sold within the first 11 months following the policy change, averaging around 100,000 additional devices entering the market each month.

According to Minister Solly Malatsi, the findings demonstrate that reducing the cost burden on entry-level devices has a direct and measurable impact on digital access and inclusion.

He noted that smartphone affordability is central to enabling citizens to access jobs, education, banking services, government platforms and broader opportunities within the digital economy, stressing that digital inclusion begins with access to affordable devices.

The report argues that practical policy interventions, particularly tax reforms, can play a decisive role in removing structural barriers to connectivity and accelerating participation in the digital economy. It also highlights the importance of coordinated government action in ensuring that affordability constraints do not widen existing inequalities in digital access.

The findings are being used to support ongoing policy discussions on how to further reduce the cost of devices and expand digital inclusion strategies, particularly in emerging markets where affordability remains a key barrier to internet adoption.

The study reinforces a broader policy trend across African economies linking fiscal reform to digital transformation goals, with governments increasingly exploring targeted interventions to bridge the device affordability gap and expand meaningful connectivity.

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