By: Kanto
Kai Okanta
Safaricom Ethiopia has
opened its first Premium Shop in Mekanisa, introducing a more specialised
retail experience for individual and business customers.
The new shop was officially
inaugurated by Safaricom Ethiopia Commercial Director Amit Chandiramani, who
cut the ribbon during the opening ceremony.
Unlike a conventional
telecommunications outlet focused mainly on routine transactions, the Premium
Shop model is designed to provide customers with greater access to product
information, expert guidance and solutions tailored to their connectivity needs.
The concept reflects a
growing shift within the telecommunications industry towards customer
experience centres that bring together mobile services, broadband, devices and
business connectivity in a single location.
The Mekanisa outlet is the
first of several Premium Shops that Safaricom Ethiopia plans to open as part of
efforts to expand its customer touchpoints and create dedicated destinations
for its growing portfolio of services and solutions.
