MTN remains most valuable SA brand with strongest sustainability perceptions value
Date: 2024-04-10
MTN has again been ranked
the most valuable South African brand, as well as the top South African brand
by ‘sustainability perceptions value’ by Brand Finance South Africa 100 2024,
which assigned MTN a brand value of R68.2 billion and a sustainability
perceptions value of R5.7 billion.
“It is both
encouraging and humbling that we retain our top spot after 30 years in the
business and that – despite the significant macroeconomic challenges we are
facing – our brand also has the strongest association to perceptions of
sustainability,” said MTN Group President and CEO Ralph
Mupita. “We would like to thank our
customers and other stakeholders everywhere for their support and we’d also
like to thank our people for their commitment.”
Brand Finance said: “While
global operations can significantly enhance brand visibility and financial
performance, they also introduce complexities that can affect brand strength
negatively. These include navigating different regulatory environments,
cultural nuances, and operational challenges including wars that can impact
customer perceptions and loyalty.”
Brand Finance attributed MTN’s brand strength to “the
company’s effective strategies in areas such as customer service, advertising,
loyalty programs, and overall reputation management”.
The report also named Ralph Mupita the top-ranked ‘Brand
Guardian’ among South African CEOs.
By: Nana Appiah Acquaye
