RASCOM unveils new strategic plan to deepen African market presence

Date: 2024-06-19
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The Regional African Satellite Communication Organization (RASCOM) has announced a new strategic plan aimed at enhancing its market penetration across Africa. The plan, approved by the Board of Directors, prioritizes a people-centric approach and partnerships with local satellite service providers.

According to RASCOM Director General Timothy Ashong, this approach will significantly contribute to achieving the organization's objectives and cement its commitment to serving Africa's needs. By partnering with local satellite service providers, RASCOM aims to better cater to the continent's growing demands and empower Africa through digital transformation.

Formed in 1992 by African member states, RASCOM has been championing satellite connectivity in Africa. Despite launching only two satellites out of the planned 14, the organization remains committed to providing large-scale telecommunication infrastructure to hard-to-reach regions of Africa at low cost.

The new strategic plan is expected to have meaningful impact not only on Africa's digital landscape, but also focus on people and local partnerships.

By:  Nana Appiah Acquaye

 

 

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