MTN Ghana SME Month 2024: CEO of Mama Sugar Bakery thrives on digital solutions to connect with customers

The CEO of Mama Sugar Bakery, Monica Lewis is one of the many entrepreneurs currently benefiting from this year’s MTN's SME Month exhibition. The event, currently ongoing at the MTN Iconic House, is providing a unique platform for small and medium-sized enterprises (SMEs) like Mama Sugar Bakery to showcase their products and connect with customers.

The exhibition is witnessing a variety of products exhibited for sale by SMEs, showcasing the diverse range of entrepreneurial talent in Ghana. Monica expressed her gratitude to MTN for the opportunity, stating, "MTN SME Month has been wonderful. We've met a lot of our customers, made sales, and received great feedback on our banana cake." She encouraged other SMEs to join the platform, stressing the benefits of digitization and outreach provided by MTN Ghana.

                                                                   CEO of Mama Sugar Bakery, Monica Lewis 

Beyond the exhibition, Monica told Tech Review Africa in a brief interview how she has also benefited from various digital solutions made available by MTN. These solutions, she said have enabled her to create an online presence, integrate e-commerce capabilities, utilize digital marketing tools, streamline bookkeeping and accounting processes, gain valuable insights into customer behaviour, and receive secure and efficient online payments.

By leveraging these digital solutions, she has been able to expand her customer base, increase sales, and efficiently manage her business operations, making Mama Sugar Bakery one of the successful bakery in town.

A peek through the exhibition stand at the MTN House reveals a wide range of products leveraging MTN's digital solutions to drive their business. Aside from the exhibition, these exhibitors have been taken through a series of workshops by MTN Ghana's Business Solutions team to equip them with the right skills to navigate digital platforms.

Meanwhile, the Association of Ghana Industries (AGI) has also commended MTN's efforts to support SMEs, acknowledging the challenges addressed by their solutions, such as bookkeeping and accounting. AGI appreciates MTN's commitment to digitizing SMEs and is eager to collaborate for the success of this initiative. However, the Greater Accra Chairman of the Association of Ghana Industries (AGI), Tsonam Akpelooo has called for the need to address the high cost of data, which hinders online transactions, and urged policymakers to reconsider the E-levy, which adds an extra burden to SMEs.

By:  Nana Appiah Acquaye