UK and PwC launch digital toolkit to boost African market access

A groundbreaking digital toolkit has been unveiled by the UK government and PwC through the UK-Kenya Tech Hub, aimed at empowering entrepreneurs to tap into the vibrant markets of Kenya, Nigeria, and South Africa. This innovative toolkit is the culmination of extensive research into the practical requirements for startups to successfully enter these three key markets.

The toolkit was refined through a series of feedback sessions, ensuring it meets the unique needs of African entrepreneurs. Its launch marks a significant milestone in fostering thriving startup ecosystems across the continent. Crucially, it tackles pressing social inclusion and equity challenges, including gender equality, within diverse sectors and countries.

This digital toolkit serves as a blueprint for future initiatives, paving the way for sustainable growth and development. By providing entrepreneurs with the necessary tools and support, it will help bridge the gap between innovative ideas and successful market entry.

The UK-Kenya Tech Hub has already made significant strides in empowering entrepreneurs. Through partnerships with local consortia, it has provided training, mentoring, and networking opportunities to early-stage and growth startups. This new digital toolkit is a natural extension of these efforts, demonstrating the UK government's commitment to fostering innovation and entrepreneurship in Africa.

Africa is home to over 700 million mobile subscribers, with a growing number of locally developed applications. Tech hubs across the continent are driving innovation and entrepreneurship. This digital toolkit will further catalyze the growth of startup ecosystems, unlocking the potential for resilient and sustainable economic development.

By:  Nana Appiah Acquaye