MTN South Sudan unveils title sponsorship of inaugural SSFA premier league
Date: 2025-01-15
MTN South Sudan has announced its title sponsorship of the inaugural South Sudan Football Association (SSFA) Premier League. The launch ceremony, held in Juba, marked a defining moment in the nation’s football history, as it introduced the first-ever league under the auspices of the SSFA.
During the event, MTN South Sudan CEO Ali Monzer presented a symbolic cheque of USD 300,000 to SSFA President Augustino Madout. This sponsorship will cover three seasons, with an initial allocation of USD 100,000 dedicated to the 2024-25 season. The financial backing underscores MTN's commitment to fostering sports development and uniting communities through the power of football.
In his address, Ali Monzer noted the transformative impact of sports on communities and individuals alike. "Today marks a historic milestone in South Sudan, and I am honored to stand here as we celebrate the launch of the first-ever league in our nation’s history. This is more than just a sporting event; it is a celebration of unity, talent, and the boundless potential of South Sudan," he remarked.
Monzer
further emphasized MTN South Sudan’s vision to contribute to the socio-economic
development of the country. "At MTN South Sudan, we believe in the
transformative power of sports. Sports have the unique ability to inspire,
connect communities, and instill values like teamwork, discipline, and
resilience. These are values we cherish deeply as an organization. As MTN South
Sudan, we strive to play a key role in enabling connections, creating
opportunities, and empowering communities to achieve their full
potential."
SSFA
President Augustino Madout expressed his gratitude to MTN for its
groundbreaking support, stating, "We deeply appreciate MTN’s support
and encourage other companies to invest in football. With MTN as a partner, we
can achieve remarkable milestones. Sports has the power to foster peace and
unity."
The
newly launched 2024-25 season will feature 14 teams competing in a total of 182
games in Juba. The league promises to showcase South Sudan’s football talent
while promoting camaraderie and national pride.
The
partnership not only paves the way for the growth of football in South Sudan
but also highlights MTN’s dedication to being more than just a
telecommunications provider. As a partner in progress, MTN continues to invest
in initiatives that inspire, unite, and empower communities, reinforcing its
commitment to the development of South Sudan.
By: Nana Appiah Acquaye
