Airtel Zambia and Zambia Tourism Agency forge data-driven partnership to revolutionize domestic tourism
Date: 2025-03-24
Airtel Networks Zambia Plc has announced a strategic partnership with the Zambia Tourism Agency (ZTA) to leverage anonymized telecommunications data for tourism insights. This innovative public-private collaboration aims to enhance domestic tourism through data analytics while maintaining strict privacy standards.
Under the
agreement, Airtel Zambia will provide aggregated and anonymized mobile data to
help ZTA track visitor movement patterns across key tourism destinations.
By analyzing
this information, ZTA can make data-driven decisions to improve tourism
planning, marketing strategies, and resource allocation.
Hussam Baday,
Managing Director of Airtel Zambia, emphasized the transformative potential of
the partnership:
“This public-private partnership is a game-changer in leveraging technology for tourism. By providing anonymized data insights, we can help ZTA enhance visitor experiences, promote Zambia’s rich heritage, and unlock new opportunities for sector growth.”
The CEO of
Zambia Tourism Agency, Matongo Matamwandi also highlighted the critical role of
data in tourism development by saying “Reliable data is the backbone of
effective tourism strategy. This collaboration will allow us to track visitor
trends, measure the impact of our marketing campaigns, and make informed
decisions to position Zambia as a premier travel destination.”
Airtel Zambia
assures that all shared data will be fully anonymized and aggregated, ensuring
compliance with data protection regulations. This approach allows for
meaningful analysis without compromising individual privacy—a model that could
set a precedent for other African nations.
