Airtel Nigeria unveils Smartcash PSB campaign “No Be Cho Cho Cho”

By: Kanto Kai Okanta

Airtel Nigeria’s fintech subsidiary, Smartcash PSB, has officially launched its new campaign, “No Be Cho Cho Cho,” at a media event held at the Lagos Continental Hotel. The campaign introduces the platform’s proof-led approach to financial services, aiming to make banking accessible, affordable, and practical for everyday users.

Smartcash CEO, Tunde Kuponiyi emphasized that financial inclusion is the company’s core mission, noting that the campaign slogan reflects its focus on delivering tangible value to customers rather than empty promises. Key features of the platform include zero charges on all transactions, cashback rewards on bill payments, and a 15% per annum interest on savings, compounded daily.

The launch featured the screening of three newly released TV commercials that illustrated the campaign’s message through relatable everyday scenarios. The event also provided a platform for dialogue with the press, allowing the Smartcash team to clarify the long-term strategy and commitment to the zero-charge model, which Kuponiyi confirmed is a permanent feature rather than a limited-time promotion.

Smartcash PSB positions itself as a practical solution to common banking challenges, signaling a shift in the fintech landscape toward evidence-based financial inclusion.