Binance, the world’s leading blockchain ecosystem
and cryptocurrency infrastructure provider, has announced its collaboration
with Showmax, Africa's original video streaming service to further promote
crypto adoption on the continent, by offering the first 500 new enrollees a
one-month subscription on the SVOD platform for Easter.
To qualify for this offer, users must sign up,
complete their KYC verification and make a transaction worth at least US$10 or
its equivalent on either Binance P2P or Binance Fiat. Users are then to confirm
their participation by filling out this form.
Speaking on the campaign, the Marketing Lead,
Binance West Africa, Emmanuel Ebanehita, expressed immense satisfaction, citing
that the collaboration could not have come at a better time, He said:
"We're thrilled to be collaborating with
Showmax to provide an incredible opportunity for our new users to be active
participants in Web3. This promotion comes at a time when many Africans are
eagerly embracing the underlying technology behind crypto. It is also a
testament to our commitment to providing accessible and convenient platforms
for individuals to engage in the digital economy.”
The promotion is available to users in Nigeria and
winners will be announced within seven days after the promotion ends on Binance
Africa’s Twitter, as well as the Binance Nigeria and the Binance West Africa
Telegram groups. This will be followed by an email outreach to the winners
within two weeks after the campaign ends.
Also speaking about the alliance, General Manager,
Showmax Nigeria, Opeoluwa Filani said:
"We
are excited about our partnership with Binance which will see more people have
access to the world-class entertainment content on the Showmax service. This
partnership demonstrates our commitment to making premium content more readily
available and accessible.
Binance Africa is dedicated to fostering meaningful
connections with its target audiences by implementing innovative measures that
prioritize crypto education and adoption initiatives. The partnership with
Showmax is an exciting example of how the company is achieving this goal,
leveraging creative and forward-thinking solutions to engage with users in new
and exciting ways.
