Mobile Money Rwanda Ltd excites customers with new campaign “BivaMoMoTima”

Kigali, Rwanda - Mobile Money Rwanda Ltd (MoMo Rwanda Ltd) has kicked off the year with the launch of a new campaign dubbed “Biva MoMoTima”. The three-month-long campaign consists of several exciting initiatives for MoMo customers and partners, celebrating the role Mobile Money plays in sharing love.

Since its inception in 2020, Mobile Money has evolved in the financial technology space in Rwanda and has transitioned from operating solely as a monetary sending and receiving channel to offering a myriad of digital financial solutions.

Setting the “Biva MoMoTima” campaign in motion, according to a statement available to Techreview Africa, MoMo Rwanda Ltd is spreading love through a total donation of Twenty-Five Million Rwandan francs that will go towards supporting community projects in all five Provinces in Rwanda, with a special focus on children affected by stunting.

As the first of many “from the heart” initiatives to come, MoMo Rwanda Ltd is spreading the love through this campaign to the most vulnerable.

Speaking at the launch of the “Biva MoMoTima” campaign at Mobile Money Rwanda Ltd Offices, the Chief Executive Officer of Mobile Money Rwanda, Chantal Kagame note the important role Mobile Money plays in the lives of customers assisting them to stay always connected with their love ones

“In the busyness of everyday life, our customers have found unique ways to stay connected to their loved ones. We are pleased to see the role Mobile Money plays in maintaining connections during birthdays, weddings, among other special occasions o,r simply on regular days, whether through sending surprise gifts through MoMo or paying utility bills on *182# for someone else who is facing challenging times,” she said.

According to her transactions such as these, show that MoMo is more than just a digital financial platform, but represents heartfelt gestures. “That’s why during this campaign, we want to share the love with those who need it most,” she added.

Over the years, Mobile Money Rwanda Ltd has introduced essential services and products such as payments (MoMoPay, Bill & Utility Payment, Taxes, Insurance, Transport, Bulk Payments), Bank services (push/pull, Mokash), local and international transfers, Open API to the public that made Rwandan lives a whole lot easier. This is reflected in the continuous exponential growth of MoMo services adoption on a year-on-year basis countrywide.

“While we are proud of the solid performance of Mobile Money, we are truly excited that this campaign brings to life the heart of Mobile Money. We are here to brighten up lives and contribute to the sustainable growth of this country,” emphasized Kagame.

Mobile Money Rwanda Ltd is MTN Rwanda’s FinTech subsidiary, established on 27th April 2021 to provide and manage Mobile Money services in Rwanda. The company has over 30,000 Mobile Money agents and 60,000 MoMoPay merchants across the country.

The penetration of Mobile Money has seen a continuous rise with the enhancement of existing offerings such as MoMoPay, MTN m-Ticketing as a digital user-friendly ticketing solution, Tap&Go payments for bus services, Bill Payments, Bulk Payments, Electricity purchase, Payment of Government services, Bank Push & Pull, MoKash Loans & Savings, and more.