MTN Group has announced the appointment of Abbad Reda as the new CEO for MTN
Zambia, effective May 1, 2023, replacing Bart Hofker.
With more than
20 years of experience, Abbad has successfully delivered market share, revenue,
and profit growth. Abbad joined MTN Group in 2002 and has held several senior
positions, including Chief Information Officer for MTN Ghana, CEO for MTN
Liberia, and is currently the CEO of MTN Afghanistan.
Abbad holds an
Executive MBA from CEIBS and a Bachelor of Engineering in Computer and
Communication Engineering. He has also participated in MTN’s Global Advancement
Program (GAP). He assumes the reins at MTN Zambia from current CEO, Bart
Hofker, who has been an invaluable asset to the organization and is leaving MTN
to pursue other ventures.
Ralph Mupita,
Group President, and CEO of MTN Group said, “I am pleased to announce the
appointment of Abbad Reda as the new CEO for MTN Zambia and believe he will add
immense value to the market. He will continue to support MTN Afghanistan, where
he has been managing matters related to MTN’s orderly exit of the country.
With over two
decades of experience and a proven track record in driving growth, Abbad is
well-equipped to lead MTN Zambia into its next phase of growth and development.
I am confident that Abbad will build on the solid foundation laid by his predecessor
and take the business to new heights. I thank Bart for his valuable
contributions to the organization during his 7-year tenure at MTN and wish him
all the best in his future endeavours.”
