MTN Uganda has announced the launch of its new MTN ‘API as a
Service’, a solution that provides third parties access to its proprietary
software platform. This new service enables businesses to create innovative
services that will accelerate digital transformation and innovation.
With the launch of the API service, MTN Uganda positions
itself as a digital transformation enabler and partner for businesses in both
local and international markets, in line with MTN’s Ambition 2025.
“The
commercialization of MTN APIs will provide developers with access to MTN’s
software platform, allowing them to create new innovations and better ways to
satisfy customers faster,” the Chief Marketing Officer, Somdev Sen said at the
launch. He emphasized that the service presents a significant opportunity
for businesses to enhance their offering and add value to their platforms with
MTN services.
Speaking during
the launch, the Chief Technology and Information Officer of MTN Uganda. Ali
Monzer revealed that the API as a Service offers additional security controls
to customer management processes, adding that for instance, the MTN Sim Swap
API verification of SIM swaps can be done before a transaction is successfully
processed, reducing the risk of fraud and identity theft, and protecting
customers’ finances from theft by unknown third parties.
Explaining further, Mr. Monzer said MTN’s API platform
also helps businesses optimize their costs through the reduction of payment
errors due to the wrong identity. Citing MTN Know-Your-Customer (KYC) API’s as an example,
he disclosed that it enable customers to verify the identity of a user before the money is paid out.
“Additionally, businesses can use smart innovation through
better customer profiling and solution mapping, such as the credit scoring API
and device type API, to optimize customer engagement and service delivery based
on additional knowledge of the customer,” he concluded.
The MTN API platform will initially go live with four
different APIs, promising more to come. The MTN Sim Swap API, MTN KYC
Lite API, MTN Airtime API, and MTN Subscription API will add value to
digital platforms by enabling customers to conveniently purchase MTN airtime
and bundles to reward their customers, as part of loyalty programs or
promotions.