Airtel subscribers in Kenya will now enjoy all mobile units under a
single plan, thanks to the launch of its new product dubbed Airtel Premier.
The newly launched product which was launched on Monday in Kenya’s
capital city Nairobi is expected to afford customers of the network to purchase
data, SMS, voice, and data in an all-in-one bundle.
Firstly, customers have three different choices for each
plan. For instance, if a user makes a lot of calls but does not use data often,
they can subscribe to a plan that prioritizes call minutes. Alternatively, if
they prefer data over call minutes, they can purchase a plan that prioritizes
data usage. In contrast, Safaricom’s product only offers a fixed choice.
Secondly, the plans come
with free Airtel to Airtel calls, meaning that the minutes will only be
consumed when a user makes a call to other networks. Thirdly, the bundles can
be rolled over, which means they will not expire at the end of the month if
they are not fully used.
Airtel has also mentioned
that it has lowered its roaming rates, though this is a topic for another day.
Airtel Premier is
significant for the carrier, as it was announced in the presence of key
government officials, including the CS for Cooperatives and SMEs, Simon
Chelugui.
According to Chelugui,
this announcement is timely, given that many Kenyans have criticized telcos for
charging high rates when they are roaming.
He also briefly mentioned
that the government has disbursed over KES 27 billion in Hustler Fund, and over
KES 17 billion has been repaid. This is an important highlight because Airtel
Kenya, along with M-PESA and T-Kash, is one of the platforms that Kenyans use
to access loans.