Yas Tanzania launches “Yas Business” to expand digital solutions for enterprises

By:  Nana Appiah Acquaye

Yas Tanzania has officially launched its new business-focused digital offering, Yas Business, in a move aimed at expanding digital solutions for enterprises and supporting business growth across the country.

The launch event was attended by government and industry stakeholders and was graced by Prof. Kitila Mkumbo, Minister of State in the President’s Office for Investment, who served as Guest of Honour.

The initiative was unveiled by senior leadership from Yas Tanzania, including Chief Executive Officer Pierre Canton-Bacara, Chief Business Officer Norman Kiondo, CTIO Emmanuel Mallya, and Stellarix Chief Executive Officer Abdul-Rahman Ahmed.

Speaking at the event, company leaders emphasized that Yas Business is designed to provide tailored digital solutions that enable enterprises to improve efficiency, scale operations and access new opportunities within Tanzania’s growing digital economy.

The launch brought together business leaders and partners, reflecting growing collaboration between the private sector and government in advancing digital transformation and investment in the country.

Yas Tanzania stated that the new platform forms part of its broader strategy to support innovation and deliver enhanced digital services, with a focus on empowering businesses to “unlock more” through technology-driven solutions.

The company added that it remains committed to developing infrastructure and services that contribute to sustainable economic growth and strengthen Tanzania’s position in the regional digital economy.