MTN Uganda Joins Forces with Tooro Kingdom to Promote Healthy Living and Sports Development
Date: 2023-05-18
MTN Uganda has announced its partnership with Tooro Kingdom
for the highly anticipated second edition of the Masaza Football and Bicycle
Racing Tournament. With a commitment of over Shs150 million in sponsorship, MTN
is dedicated to fostering healthy living and sports development among the youth
in Tooro Kingdom.
The Masaza
Football and Bicycle Racing Tournament, organized by Tooro Kingdom, is set to
attract audiences as it runs concurrently across the nine counties of the
kingdom for two months. This initiative serves as a catalyst for engaging the
youth in sports activities and providing them with a platform to channel their
energy into healthy pursuits. MTN Uganda believes in the transformative power
of sports to uplift communities and empower individuals.
According to
official kingdom figures, 15 out of every 100 people in Tooro are affected by
HIV/AIDS, emphasizing the urgency of raising awareness about the disease and
promoting healthy lifestyles.
Rt Hon Prime
Minister Stephen Kiyingi Amooti, highlighted the significance of this
tournament in combating this issue. He stated, “Our King HM Oyo Kabamba Iguru
has dedicated a lot of his own time and effort to ensure that youths take the
reins of leadership in every sphere and area where they are found, but this can
only be achieved if they embrace a healthy lifestyle.”
MTN Uganda,
as the main sponsor of the tournament, is deeply committed to rallying the
subjects of King Oyo toward a healthier way of life. John Paul Okwi, the Head
of Sponsorships and Events at MTN expressed the company’s dedication to this
cause. He emphasized, “We call upon all the subjects of King Oyo to embrace
sports as we raise our voices and encourage the youth to prioritize their
well-being by taking good care of themselves, both physically and mentally.”
The Masaza Football and Bicycle Racing Tournament not only
promotes healthy living but also aligns with Tooro Kingdom’s strategic
development agenda. Michael Wandera, the Tooro Kingdom Minister for Sports,
commended MTN for their consistent partnership and support. Wandera stated, “We
appreciate the partnership with MTN, which aims to promote healthy well-being
among the youths of Tooro through sports.”
As an
organization deeply rooted in corporate social responsibility, MTN Uganda
remains committed to empowering communities and fostering positive change. The
collaboration with Tooro Kingdom for the Masaza Football and Bicycle Racing
Tournament showcases MTN’s dedication to uplifting the youth and promoting a
healthy lifestyle through the spirit of sports.
By:
Kanto Okanto
