Adobe has unveiled Generative
Fill in
Photoshop, bringing Adobe Firefly generative
AI capabilities directly into design workflows. The new Firefly-powered
Generative Fill is the world’s first co-pilot in creative and design workflows,
giving users a magical new way to work by easily adding, extending or removing
content from images non-destructively in seconds using simple text prompts.
This beta release of Photoshop is
Adobe’s first Creative
Cloud application to deeply integrate Firefly with an exciting
roadmap ahead that will transform workflows across Creative Cloud, Document
Cloud, Experience Cloud, and Adobe Express.
Adobe
has over a decade-long history of AI innovation, delivering hundreds of
intelligent capabilities through Adobe Sensei into applications that hundreds
of millions of people rely upon. Features like Neural
Filters in Photoshop, Content-Aware Fill in
After Effects, Customer AI in Adobe
Experience Platform, and Liquid Mode in
Acrobat empower Adobe customers to create, edit, measure, optimize, and review
billions of pieces of content. Firefly, Adobe’s family of creative generative
AI models, now brings even more precision, power, speed, and ease directly into
workflows where content is created or modified.
Firefly,
Adobe’s family of creative generative AI models, launched six weeks ago with an
initial focus on the generation of images and text effects. It has quickly
become one of the most successful beta launches in Adobe’s history, with beta
users generating over 100 million assets. Since its launch, Firefly has been
expanded to support vector recoloring and generative fill. Firefly is the only
AI service that generates commercially viable, professional quality content and
is designed to be embedded directly into creators’ workflows.
Firefly’s
first model is trained on Adobe Stock images, openly licensed content, and other
public domain content without copyright restrictions. Enterprises will be able
to extend Firefly with their own creative collateral in order to generate
content that includes the company’s images, vectors, and brand language. The
integration of Firefly across Adobe Experience Cloud applications will allow
marketing organizations to use Firefly to accelerate their content supply chain
production.
“By integrating Firefly directly
into workflows as a creative co-pilot, Adobe is accelerating ideation,
exploration, and production for all of our customers,” said Ashley Still, senior
vice president, Digital Media at Adobe. “Generative Fill combines the speed and
ease of generative AI with the power and precision of Photoshop, empowering
customers to bring their visions to life at the speed of their imaginations.”
