MTN Group today announced
the launch of its highly anticipated 21 Days of Y’ello Care campaign, set to run
from 1 to 21 June 2023. This year’s campaign focuses on “Empowering
entrepreneurs to unlock growth and job creation for communities.”
Building on the successes of prior years, the 2023
campaign underlines MTN’s enduring commitment to instigating positive change
within the communities it serves. This year’s initiative targets grassroots
entrepreneurs, providing them with essential digital and financial tools,
facilitating wider market access, and offering valuable business mentoring and
knowledge-sharing sessions.
“Our purpose extends
beyond connectivity; it’s about catalysing change and enabling progress in the
communities we serve,” said Nompilo Morafo, Chief Sustainability and
Corporate Affairs Officer at MTN Group. “By
focusing on grassroots entrepreneurs and harnessing digital and financial
tools, MTN is actively fostering an ecosystem of innovation and
entrepreneurship that will drive sustainable economic development across the
continent. This campaign aligns with our long-term vision for a digitally inclusive
Africa. It underscores our commitment to being more than just a telecom
provider, but a catalyst for positive change and growth in the communities we
serve.”
Now in its 16th year, the “21 Days of Y’ello Care”
campaign stands as MTN’s flagship employee volunteerism initiative, designed to
engage MTN staff in high-impact social projects within their local communities.
Each year, the campaign focuses on a different theme, reflecting MTN’s
multifaceted approach to social responsibility.
In addition to leveraging digital and financial tools as
vital enablers to stimulate growth for grassroots-based entrepreneurs, the 2023
campaign emphasises often overlooked communities – those in rural, remote, and
disadvantaged areas, with a particular emphasis on women, youth, and
differently-abled individuals.