Africa’s
leading payments technology company, Flutterwave has announced a strategic
partnership with music-streaming and discovery platform, Audiomack.
This collaboration enables Audiomack to provide premium music
experiences and unlock new features for its customers and artistes for a fee.
With a strong presence in almost all 54 countries on the African continent,
Audiomack has become the go-to platform for artists, tastemakers, labels, and
fans seeking to explore and share music from diverse African cultures.
Since
its inception in 2012, Audiomack has been committed to supporting the African
music scene, opening a Lagos office, and expanding its reach in 2021 in key
African markets such as Kenya, Tanzania, Uganda, and South Africa. As Audiomack
enters its next growth phase across Africa, the partnership with Flutterwave
brings seamless and secure payment processing capabilities to its users. This
collaboration will enable Audiomack to offer more payment modes like bank
transfer, local cards, and mobile money, native to African users, making the
platform accessible to a broader audience across the continent.
The
partnership also empowers African artists with enhanced monetization
capabilities. With Flutterwave’s expertise in secure and reliable payment processing,
Audiomack will provide African musicians with more opportunities to monetize
their work. This includes offering seamless payment options to fans who want to
support their favourite artists directly.
Commenting on the partnership, Flutterwave’s Founder and CEO,
Olugbenga Agboola,, said: “We are excited
to join forces with Audiomack and contribute to the growth of Africa’s music
industry. By leveraging our technology, we will expand the Audiomack user base
across Africa while empowering African artists with increased monetization
opportunities. Audiomack’s commitment to promoting African music and providing
a platform for artists to showcase their talent aligns perfectly with
Flutterwave’s mission to simplify payments and foster economic growth across
the continent. This partnership represents a significant step forward in
realising these shared goals.”
On
his part, Co-Founder and CEO, Audiomack, Dave Macli, said: “We are delighted to partner with Flutterwave to enhance the Audiomack
experience for our African users. This collaboration enables us to bring
Audiomack to even more people in Africa and gives African artists the tools
they need to thrive and monetize their art effectively.”
The
Flutterwave and Audiomack partnership marks an exciting milestone in the
African music industry, further accelerating its growth and expanding its
global footprint. Audiomack’s users in Africa can look forward to enhanced
access to Audiomack’s vast music library and an improved user experience, while
African artists will gain greater opportunities for financial success and
artistic recognition.