Ericsson
and Etihad Etisalat “Mobily” have partnered to deliver seamless connectivity to
this year’s Hajj pilgrims, enhanced by artificial intelligence (AI), machine
learning (ML), and advanced analytics, ahead of the Hajj season which is
expected to see a sharp rise in data traffic along with new usage patterns.
As
part of this partnership, Mobily and Ericsson have deployed Artificial
Intelligence (AI)-based cognitive solutions that leverage automation, big data
scalability, speed, accuracy, and consistency to improve network optimization
and enhanced throughput.
To
cater to the anticipated substantial increase in data traffic and to enhance
user experiences, Mobily has also deployed new sites with Ericsson Radio
System products that increase the 5G capacity, expand the
backhaul capacity, and extend service coverage in Mina. Through analytics and
AI, the cognitive solution deployed monitors and assesses the network to
correct any anomalies, thereby enhancing performance and service experiences.
Alaa
Malki, Chief Technology Officer from Mobily, says: “By deploying Ericsson’s cutting-edge Artificial Intelligence
(AI)-based solutions, we aim to revolutionize the way pilgrims connect during
their pilgrimages by ensuring reliable and smooth connectivity throughout the
duration of the Hajj season. The solutions will maximize our network
capabilities and enhance user experiences in traffic-heavy locations. Our
continuous efforts reinforce our commitment as a national digital enabler –
harnessing all capabilities to facilitate for the pilgrims from around the
world.”
Ekow
Nelson, Vice President at Ericsson Middle East and Africa, says: “We are driven by our vision of a connected
world where technology enhances lives and brings people together. Our joint
efforts with Mobily have resulted in an expansion of Mobily’s coverage,
increased in 5G capacity, along with intelligent capabilities towards the
realization of a fully autonomous network. We are confident that our advanced
AI/ML capabilities combined with leading networks technologies will enrich the
overall Hajj experience for pilgrims."