OmniBSIC Bank Ghana Limited, the
fastest-growing bank in Ghana, has unveiled a new tagline, ‘…Not Just Another Bank,’ marking further
progress from its long-standing slogan, ‘At Your Service.’ This change is part
of the Bank’s commitment to setting itself apart and standing out with
extraordinary customer experience to make its customers the happiest and
ultimately becoming the Bank of Choice for the banking public.
Daniel Asiedu, Managing Director of OmniBSIC
Bank, explained, “While ‘At Your Service’ has effectively conveyed our
dedication to customer satisfaction, it does not completely capture the essence
of the Bank’s purpose. The new tagline better represents our mission: to
provide excellent and innovative banking services through competent employees,
extensive delivery channels, and technology.”
The introduction of “…Not Just Another Bank” emphasizes OmniBSIC’s intent to redefine
banking experience, focusing on proactive collaboration, technological
innovation, and personalized solutions.
Mr. Asiedu, also emphasized that the new
tagline reflects OmniBSIC Bank’s readiness to go beyond simply offering
services. “We are not just providing services; we are actively growing with our
customers and adapting to meet their needs” he stated.
Since its merger in 2019, the Bank’s
comprehensive transformation has led to quality and unmatched customer service,
impressive year-on-year financial results as well as improvement across all
performance indicators. As a result, the Bank earned some of the most
prestigious honours and recognitions –locally and internationally in
consecutive years.
Despite these recognitions, the Bank is
determined to distinguish itself further. As Mr. Asiedu stated, “We want to
raise the bar and position the Bank as a market leader. We need to stand out.”
The new tagline aligns with OmniBSIC’s focus on
the changing financial landscape and customer expectations. The Bank aims to
offer more than just transactional services by leveraging cutting-edge
technology to deliver tailored solutions that empower customers to take control
of their financial future.
This shift in messaging also reflects a change
in mindset from just serving customers to partnering with them. “…Not Just Another Bank” signifies
OmniBSIC’s commitment to being an agile, collaborative partner, dedicated to
customer growth.
The Bank, recently named ‘Bank of the Year’ at
the Ghana Business Standard Awards, is driving its strategic direction through
the newly launched ‘OmniBSIC 5.0’ initiative. This focuses on using data,
artificial intelligence (AI), and machine learning to deliver predictive and
personalized banking experiences.
“Our new strategy is data-driven,” Mr. Asiedu
explained. “For example, instead of relying on an officer to recommend suitable
products, we will deploy digital banking solutions that can analyze usage
patterns and proactively suggest personalized services.”
OmniBSIC Bank is also introducing banking
services, that will enhance user convenience and reduce reliance on physical
banking.
Addressing data security, the Bank’s Chief
Operating Officer (COO), Dr. Philip Oti-Mensah, reassured customers that robust
measures are in place to protect their information. With certifications like
ISO and Payment Card Industry Data Security Standard (PCI DSS), he emphasized,
“Our systems are secure, ensuring third parties cannot easily access customer
data.”
Recognizing the diverse needs of its customers,
Mr. Oti-Mensah highlighted that the Bank’s innovations are designed to appeal
to both younger, tech-savvy generations and older clients. “Our customer base
spans Millennials, Gen Z, and other groups. This new direction will resonate
with all of them.”
“With the introduction of our new tagline “…Not Just Another Bank”, we are
committed to becoming the Bank of choice for customers in Ghana,” concluded Mr.
Asiedu.