MWC 2023: Nokia unveils a new refreshing logo as it rebrands into a B2B tech innovation leader
Date: 2023-02-27
Nokia has unveiled a refreshed brand with a new company logo as part of its long-term strategic transformation at this year’s Mobile World Congress in Barcelona.
According to the world telecom giant, Nokia is
refreshing its brand to signal who it is today: a B2B technology innovation
leader realizing the potential of digital in every industry, and that the new
brand asserts the value Nokia brings in networking expertise, technology
leadership, pioneering innovation, and collaborative partnership.
It also believes that the company’s new logo is
emblematic of an energized, dynamic, and modern Nokia, demonstrating its values
and purpose.
“It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility,” it said.
Unveiling the company’s new refreshing logo before
a packed audience at MWC 2023, the President and Chief Executive Officer of
Nokia, Pekka Lundmark said “ We see the potential of digital to transform
business, industry, and society with an opportunity for significant gains in
productivity, sustainability, and accessibility. Customers and partners in
every industry increasingly need our market-leading critical networking
technology. We see a future where networks go beyond connecting people and
things. They’re adaptable, autonomous, and consumable. They are networks that
sense, think and act, and they maximize the opportunity of digitalization.”
“Today we share our updated company and technology
strategy with a focus on unleashing the exponential potential of
networks-pioneering a future where networks meet cloud. To signal this ambition
we are refreshing our brand to reflect who we are today- B2B technology
innovation leaders. This is Nokia, but not as the world has seen us before,” he
stressed.
