Safaricom CEO highlights Africa’s growing influence in global business at AIB Conference

By:  Kanto Kai Okanta

Kenyan telecommunications company Safaricom PLC has reaffirmed Africa’s growing role in shaping the future of global business following discussions at the Academy of International Business (AIB) Conference hosted by Strathmore Business School.

Speaking during the conference, Safaricom Chief Executive Officer Peter Ndegwa reflected on the continent’s transformation through innovation, resilience, and collaboration, emphasizing that Africa is increasingly becoming a co-creator of global solutions rather than merely catching up with international trends.

Dr. Ndegwa highlighted the evolution of M-PESA from a mobile money transfer platform into a broader ecosystem that continues to advance financial inclusion across the region. He noted that supportive government policies, strong public-private partnerships, and human-centred technological development remain critical to driving sustainable digital transformation across Africa.

According to Safaricom, the conference created an important platform for scholars, policymakers, business leaders, and industry practitioners to exchange ideas on Africa’s contribution to the future of global commerce and innovation.

The discussions also focused on how African institutions and businesses can continue to lead through inclusive innovation and strategic collaboration while addressing emerging economic and technological challenges.

Safaricom expressed appreciation to Strathmore Business School for hosting the event, describing the forum as meaningful and timely in advancing conversations around Africa’s growing influence in the global business landscape.