The GSMA has revealed new keynote speakers, participants and
features for MWC Barcelona 2024 taking
place at the Fira Gran Via in Barcelona, between 26-29 February at a MWC
preview press conference.
This year’s event theme is Future First, working towards
solving the challenges of today and tomorrow. Future First is supported by the MWC
agenda and shaped by six sub-themes which reflect the latest trends and
technologies including 5G and Beyond, Connecting Everything, Humanising AI,
Manufacturing DX, Game Changers and Our Digital DNA.
Hosted by GSMA's Director General. Mats Granryd, and Chief Marketing Officer, Lara Dewar, the press conference revealed the Barca Women's striker and Women's African Player of the Year, Asisat Oshoala, as the new ambassador for the Breaking Barriers campaign. Oshoala will use her platform as a footballer and the profile of the Asisat Oshoala Foundation to raise awareness of the challenges that contribute to the Usage Gap, such as handset affordability, literacy and digital skills.
In addition, two new speakers will be joining the distinguished line-up of
connectivity leaders announced earlier this year, including Carmen Artigas,
Co-chair of the UN’s AI Advisory Board and Sir Konstantin Sergeevich Novoselo,
Professor at the National University of Singapore and winner of the 2010 Nobel
Prize in Physics.
Mats Granryd, Director General of the GSMA, said, “This year’s edition of MWC Barcelona will
mark 18 years that we’ve been bringing our flagship event to the city of
Barcelona, and we are grateful for our unique public-private partnership built
on innovation, collaboration and mutual success. MWC is a unifying force that
emphasises how mobile technology transcends political, geographical, and
cultural boundaries, and we cannot wait to kick off this gathering of the
world’s most innovative and entrepreneurial minds next month.”
“I’m as excited about this edition
of MWC as I was my first show in Barcelona in 2006,” says GSMA Ltd. CEO, John Hoffman.
“As ever, we’re coming back bigger and
better with a great roster of speakers, exhibitors and programmes that talk to
the whole mobile ecosystem, from industry innovators to policymakers. We’re
excited to work with our host city parties to deliver the world’s greatest
technology event, supported by some of the world’s biggest technology brands.
I’m very much looking forward to experiencing the buzz of halls and seeing
Barcelona shine in February.”
Lara Dewar, Chief Marketing Office of the GSMA, said, “MWC is no longer mobile first, or digital
first, we are Future First – and the event brings industries, technologies and
communities together, to realise the future’s potential for the sustainability
of our society and planet. At MWC Barcelona, you will have the opportunity to
engage with the leaders of the moment and participate in the debates of the
year, while experiencing the technology of tomorrow.”
By:
Nana Appiah Acquaye
