Ericsson and Etihad
Etisalat (Mobily) have extended their managed service agreement for a further
three years to leverage next-generation Artificial Intelligence (AI) and
Machine Learning (ML) for autonomous operations.
Boosting Mobily's
digital transformation journey, the extended partnership will focus on
introducing AI, ML and automation use cases across Mobily’s network to enable
data-driven and intelligent operations.
The
data-driven operations aim to optimize processes, enhance operational and
service metrics, and reduce time-to-market, ensuring Mobily consistently
delivers high-quality services, elevates customer experiences, and enhances
efficiency.
Alaa Malki, Chief Technology Officer at Etihad
Etisalat (Mobily), says: “At
Mobily, we are committed to supporting digital transformation initiatives
across the Kingdom of Saudi Arabia’s public and private sectors in line with
the aspirations of the Saudi Vision 2030. Our long-term partnership with
Ericsson enables us to enhance our infrastructure by introducing the latest
technologies, boost the capabilities of our networks and strengthen our
competitiveness in the Saudi telecom market, unlocking new possibilities for
our customers.”
As part of the ongoing
partnership, Ericsson has enhanced Mobily’s performance with its state-of-the-art
cognitive software portfolio for predictive and automated network management,
powered by AI software solutions.
Ekow Nelson, Vice President at Ericsson Middle East
and Africa, says: “We are
excited to contribute to a digitally empowered Saudi Arabia through our
partnership with Mobily, building upon the foundation of Saudi. Vision
2030. We do this several in ways through our nearly two-decade-long
relationship of delivering leading-edge innovations. Our latest,
Ericsson’s AI-powered managed services navigate complexity, will ensure
reliable and adaptable networks for today's dynamic needs and empower Mobily to
offer exceptional experiences for its customer. .”
Ericsson
has been Mobily’s partner of choice for connectivity optimization for almost
two decades, signing a managed services contract in 2006. The extension
reinforces the partnership between Ericsson and Mobily and reiterates
Ericsson’s long-term commitment to supporting Mobily in its digital
transformation journey.
By: Nana Appiah Acquaye