M-PESA adjudged most loved brand by women in Kenya
Date: 2024-03-21
M-PESA, Africa's leading digital financial service platform, has been awarded the most loved
brand by women in Kenya by the BSD Group. This recognition, according to the event organizers, affirms M-PESA's efforts to bridge the digital gap by
providing millions of women with access to financial services and tools, many
of them for the first time.
According to a study conducted by economists
from MIT and Georgetown University, M-PESA's biggest impact on individuals,
particularly women, was that it provided them with personal control over their
finances, including the freedom to receive money from anyone.
M-PESA has over 60 million customers, with
half of them being women. Additionally, 45% of lending goes to women, which has
empowered millions of customers to access formal financial services for the
first time, especially women who previously faced numerous barriers,
particularly when accessing services like credit.
For 17 years, M-PESA has maintained a strong
focus on empowering women because they believe that when you empower a woman,
you empower the entire society.
By: Nana Appiah Acquaye
