Safaricom partners with EABL and Vivo to Offer Online Shopping and Shell Loyalty on M-PESA App
Date: 2023-07-07
Safaricom, East African Breweries PLC, and Vivo have today announced a
partnership to launch The Bar and Shell apps on the M-PESA Super App.
EABL’s The Bar app will enable customers to shop for drinks with free
delivery or book a bar setup for parties and make payments through the
M-PESA App.
Vivo will provide customers who fuel at Shell outlets with a loyalty app
that will automatically be linked to their M-PESA accounts.
This means that when a customer fuels and pays with M-PESA, they will
receive points to the app based on the payment made through their M-PESA
Account. The points can be redeemed for select items and services at Shell
outlets.
“These partnerships are part of our goal to
enable our customers to do more through the M-PESA Super App by connecting them
digitally to the different businesses and services on our platform,” said Peter Ndegwa, CEO of Safaricom.
The two services are set to be rolled out in the coming weeks and join more
than 60 other firms that are providing their services through apps hosted on
the M-PESA Super App, including government parastatals and counties. Safaricom
provides hosting, distribution, and marketing support to the different
businesses on the App.
More than 3 million customers use the M-PESA Super App, up from 1.2
million in April 2023. In Safaricom’s latest financial year to April 2023, the
Super App processed 489 million transactions with a value of KSh. 1.3 trillion.
