Bboxx, a data-driven super platform, and MTN
Rwandacell PLC ("MTN Rwanda"), a subsidiary of MTN Group, Africa's
largest mobile network operator, have today announced a transformational new
strategic partnership aimed at widening access to smartphones across Rwanda and
accelerating the country's digital agenda.
Bboxx and MTN Rwanda will leverage their combined
expertise and shared vision to make essential technology more accessible for
all Rwandans, helping to bridge the digital divide and provide internet access
to previously unconnected communities. A significant barrier to the delivery of the
UN's Sustainable Development Goals (SDGs) is low smartphone penetration;
despite network coverage of 99%, Rwanda's current smartphone penetration stands
at just 23.5%[1]. This
initiative perfectly builds upon the Rwandan government and MTN Rwanda's
existing goal to 'Connect Rwanda' by ensuring that every household has access to a smartphone.
Bboxx's pay-as-you-go smartphone service, Bboxx
Connect, will give customers a simpler, more accessible, way to pay for their
smartphones while providing a tool for financial education and helping them
build creditworthiness. This will, in turn, strengthen the digital economy and
fuel socio-economic development across the country.
Bboxx is offering its customers flexible repayment
plans of six months or twelve months. Customers can make payments through MTN
Mobile Money short code *182*2*4*2#.
MTN Rwanda, in turn, will provide SIM cards, making
use of its impressive 99% coverage in Rwanda[2], and
will also offer a starter data pack that consists of 1GB per month for a period
of three months to all customers who sign up for Bboxx Connect. The deal will
also see Bboxx's existing suite of IoT-enabled household appliances connected
with telecommunications services provided by MTN Rwanda.
As a data-driven super platform, Bboxx is already
impacting lives by providing affordable, innovative products, utilities, and
financial services in 10 African countries including Rwanda, Kenya, Togo, DRC,
and Nigeria, and provides electricity to 10% of Rwandan households through its
off-grid solar home systems. The synergy between Bboxx and MTN Rwanda, the
telecommunications market leader in Rwanda with almost 7 million users, creates a promising alliance set to
significantly advance digital connectivity in the region.
Mansoor Hamayun, Co-Founder
and Chief Executive Officer of Bboxx, said:
"This partnership underscores our commitment to
unlocking potential through technological innovation. With MTN Rwanda's
extensive reach, we will scale our Bboxx Connect service to enhance
affordability and accessibility of smartphones for customers across Rwanda.
"This is not only an innovative business
collaboration but a significant step forward in the global effort to end the
digital divide and deliver affordable, life-changing technology to all."
MTN Rwanda CEO Mapula Bodibe added:
"At MTN, we believe that everyone deserves the benefits of a modern
connected life and by partnering with Bboxx, we continue to make this vision a
reality. This collaboration represents a significant step in bridging the
digital divide by expanding access to affordable smartphones across the
country. Together, we are committed to creating a more connected world to
enable individuals and communities to access the power of the internet and
thrive in this digital age."