Elon Musk’s X challenges LinkedIn with new job listing feature XHiring

Date: 2023-08-28
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X founder, Elon Musk has taken a bold step into the world of professional networking with the introduction of its latest feature, 'XHiring.' This move not only marks a significant expansion of X's offerings but also positions the platform as a contender in the job search and recruitment arena, challenging established players like LinkedIn.

Unveiled over the weekend, the XHiring feature provides a platform for Verified Organizations to showcase job listings on their respective handles on the platform. This initiative comes as part of X's ongoing transformation from a micro-blogging social media site to a comprehensive digital platform.

The announcement from the tech giant read, "Unlock early access to the X Hiring Beta – exclusively for Verified Organizations. Feature your most critical roles and organically reach millions of relevant candidates. Apply for the Beta today." This move reflects X's aspiration to expand its influence and embrace diverse roles within the technology sector.

The XHiring feature is currently in its testing phase and is available exclusively to premium subscription holders. Verified organizations can leverage this feature for a monthly fee of $1,000 (approximately Rs 82,300). This innovative approach allows these companies to advertise their job roles on their X profiles, offering a competitive edge in the realm of talent acquisition.

While the feature may not offer the extensive features of more established job search platforms like LinkedIn, it introduces a novel proposition for companies seeking to diversify their recruitment strategies. The Hiring feature streamlines the process of importing job data using supported Applicant Tracking Systems (ATS) or through an XML feed.

Verified organizations will have the privilege of showcasing up to five job positions on their profiles, boosting their visibility to potential candidates. This strategic integration of the Hiring feature aligns with X's recent acquisition of Laskie, its first since Elon Musk's takeover of the platform. Laskie's expertise is expected to play a pivotal role in developing and launching the new feature.

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