Samsung
Electronics East Africa and MTN South Sudan have initiated discussions to form
a strategic partnership aimed at making smartphones more affordable and
accessible to citizens. The meeting which brought together Richard Lee,
Managing Director of Samsung Electronics East Africa, and Monzer Ali, CEO of
MTN South Sudan, along with their respective teams seeks to transition users
from feature phones to smartphones, expanding digital access and fostering
economic growth in the region.
The partnership
aligns with both companies’ shared vision of driving digital inclusion and
ensuring that more South Sudanese citizens can benefit from the opportunities
of the digital economy. By making smartphones more affordable, the initiative
aims to bridge the digital divide and empower individuals with access to
information, education, and financial services.
During the
meeting, Richard Lee highlighted Samsung’s commitment to innovation and its
role in expanding access to smart devices. “There is an opportunity for
growth with MTN,” said Mr. Lee. “Samsung will work with MTN to develop a
collaborative plan that makes smartphones more accessible to South Sudanese
citizens.” He also emphasized Samsung’s advanced product offerings,
including the Galaxy AI, which leverages artificial intelligence to enhance
user experiences and provide cutting-edge technology to consumers.
On his part the
CEO of MTN South Sudan reiterated the company’s dedication to digital
inclusion. “MTN’s ambition and goal is to drive digital inclusion among all
South Sudanese,” he said. “We aim to increase smartphone penetration
through partnerships that make devices more readily available and affordable.
This collaboration with Samsung is a key step toward achieving that vision.”
The partnership
between Samsung and MTN South Sudan is expected to create a robust smartphone
ecosystem in the country. By combining Samsung’s expertise in smart devices
with MTN’s extensive network and customer base, the two companies aim to
provide affordable smartphone options that cater to the needs of South Sudanese
citizens.
By: Nana Appiah Acquaye
