Ghana’s leading media
planning and buying company, mediaReachOMD has officially signed on outdoor
advertising giant, DDP Outdoor Limited to its digital Out-of-Home (OOH) platform,
‘Abonten’, to offer
customers the ease of viewing and buying available Out-of-Home advertising
inventory, with real-time information and monitoring.
The
‘Abonten’ platform (meaning outside in local Twi language), is an industry first
for Out-of-Home advertising in Ghana and with the new partnership, DDP Outdoor boards
can now be purchased via Abonten.
At an onboarding ceremony
in Accra to sign on DPP Outdoor, the Managing Director of mediaReachOMD Ghana,
Stephen Onaivi, revealed that the platform was
designed for industry stakeholders including marketers, media owners, and media
planners with a particular focus on convenience, productivity, speed, and quality
of service to monitor Out-of-Home campaigns for maximum return on investment in
real-time.
“Abonten was built for the Ghana market to
enhance excellence in media planning metrics and introduce a scientific
approach to outdoor media buying. We leveraged our years of technical
expertise and that of our partners to respond to the challenges we all face in managing
Out-of-Home inventory”, he said.
He
added that: “Being able to sign on DPP Outdoor, Ghana’s biggest outdoor agency is
an honour and a remarkable milestone to delivering value for clients. We want
to use this opportunity to invite and encourage other industry players
to sign on to the platform and look
forward to more of such greater collaborations”.
The Chief
Executive Officer for DDP Outdoor, Norbert Rufu, revealed that DDP Outdoor controlled about 40 to 50 percent of the Out-of-Home
advertising market in Ghana and was excited to sign on to the platform which would
help to improve on the quality of service to customers.
“Technology
is important to innovation, and we hope through the online platform, we will be
able to create an inclusive service for all customers,” he emphasized.
He urged
mediaReachOMD Ghana to grow the platform into a full eCommerce marketplace
where clients can book for billboards and transactions will be fully automated.
For more information or to schedule a demo of the ‘abonten'
platform, visit https://abonten.com/
By: Kanto Okanta
